7 Up

7 Up

Posted on January 13, 2015

7 Up has been a part of American culture for almost 100 years. From its beginnings as a lithium-laced concoction to its current incarnation as we know it, here’s our 7 Up timeline.

1868
Charles Leiper Grigg is born in Price’s Branch, Missouri. He is born an albino.

1919
Grigg is working at a manufacturing company while he invents his first drink, Whistle.

1920
C.L. Grigg founds the Howdy Company in St. Louis, Missouri and begins selling the Howdy Orange Drink.

Oct. 1929
Just weeks before the U.S. Stock Market Crash, Grigg introduces Bib-Label Lithiated Lemon-Lime Soda. It contains lithium citrate (hence the word “lithiated”) which happens to be a new health fad at the time. One doctor gives a testimonial about the new drink, saying that it gives “an abundance of energy, enthusiasm, a clear complexion, lustrous hair, and shining eyes.”

1930s
The name Bib-Label Lithiated Lemon-Lime Soda is shortened to 7Up Lithiated Lemon-Lime.

1936
Grigg chanes the company name from The Howdy Company to The Seven-Up Company. The soda’s name is changed to 7Up or Seven Up. The new slogan is “You Like It, It Likes You”.

Late 1940s
7UP is the third best-selling soft drink in the world.

1950
Lithium is removed from 7Up.

1957
7Up begins advertising on TV.

1961
The Coca-Cola Company introduces Sprite to compete with 7Up.

1963
Releases a diet version, called Like.

1967
Begins marketing 7Up as “The Uncola” because it does not contain caffeine like other colas. The marketing campaign causes sales of 7Up to soar.

1970
Sugar-Free 7Up is introduced.

1975
Is the first company to market its soda in one liter bottles. Markets them with the slogan, “Follow the liter.”

June 1978
The Philip Morris Company acquires The Seven Up Company.

1979
Sugar-Free 7Up is renamed Diet 7Up.

1986
Philip Morris sells the domestic operations of The Seven-Up Company to a private investment group and the company merges with the Dr Pepper Company.

1987
Cherry 7Up and Diet Cherry 7Up debut on the market.

1987
The mascot Spot is born, inspired by the red dot in the soda’s logo.

1995
Cadbury Schweppes, now the third largest soft drink company in the world, buys out the Dr Pepper/7 Up company.

July 1996
The company changes its name to Dr Pepper/Seven Up, Inc. Later that year, they adopt the new slogan, “7 UP. It’s An Up Thing.”

1999
An advertising campaign featuring Orlando Jones debuts with the slogan, “Make 7 UP Yours”.

2002
The successful “Make 7 UP Yours” campaign continues with comedian Godfrey as the bumbling spokesperson.

2002
dnL is introducted. It is the 7Up name reversed. The product, which contains caffeine and is green in color, is meant to compete with Mountain Dew.

2004
7Up Plus is introduced. It contains calcium, vitamin C, real fruit juice and the artificial sweetener, Splenda.

Aug. 29, 2005
Ads for 7Up Plus begin airing, featuring Desperate Housewives stars Marcia Cross and Nicolette Sheridan. The ad spot, called “Supermarket Showdown,” features the women trying to one-up each other as they load large quantities of 7Up Plus into their shopping carts.

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