candy corn

Candy Corn

Posted on January 21, 2015

You either love candy corn or you hate it. The recipe for candy corn, which is a type of mellow cream candy, has remained the same since the 1800s: water, sugar, corn syrup and fondant. It is thought of as a Halloween candy but has always been available year round.

1880s
George Renninger of the Wunderle Candy Company in Philadelphia, PA begins selling candy corn commercially. However, it is not known who first invented candy corn. Mellow cream candy like candy corn was popular in all shapes and sizes at the time.

About 1900
The Goelitz Confectionery Company begins mass producing candy corns but calls them “chicken feed.” Their slogan is “something worth crowing for.”

Goelitz chicken feed

Goelitz Chicken Feed aka candy corn

1951
A grocery store ad from this year calls candy corn “the candy all children love to nibble on all year long.”

2001
The Goelitz Confectionery Company is renamed the Jelly Belly Candy Company.

October 2010
NetBase does a Brand Passion Index to see how people feel about various popular Halloween treats. Candy Corn generates the “most negative feelings” of all the candy in the survey. Of course, there are also many people who love it, making it the most polarizing Halloween candy. Butterfinger is the most popular candy at Halloween according to the survey.

2011
Brach’s releases Caramel apple candy corn and green apple candy corn.

2013
Brach’s releases s’mores candy corns and pumpkin spice candy corns.

2014
Brach’s releases carrot cake candy corn in green and orange for the Easter season.

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