Twoop > Food & Drink > Soft Drinks

Gatorade Timeline

1966: At the University of Florida, Dr. Robert Cade and Dr. Dana Shires create Gatorade for the university's football team, the Gaters.

1966/1967: Dr. Cade comes to an agreement with Stokely-Van Camp, Inc. (S-VC) to produce the already patented product.

1967: The Gaters begin to officially drink Gatorade. They beat Georgia Tech for their first Orange Bowl title. The Tech coach is asked why his team lost: "We didn't have Gatorade. That made the difference."

1967: At this time, the only flavor is yellow Lemon-Lime.

1968: Sports Illustrated writes: "Famous athletic teams rave over a cloudy, lime-green liquid with some strange attributes and an unfamiliar taste."

1969: The Kansas City Chiefs begin to drink Gatorade, which they attribute to their Super Bowl title of that year.

1970s: Elvis Presley drinks Gatorade on stage, taking a sip between songs and saying, "This is Gatorade -- in case you want to aid your gator."

1973: S-VC and Dr. Cade settle a lawsuit with the University of Florida. The university claims they own the rights to the Gatorade formula. From that day on, the University receives well over $80 million in royalties.

1983: Quaker Oats wins the bidding war with rival Pillsbury, and buys S-VC.

1983: Fruit Punch Gatorade debuts.

1985: The Gatorade crew begin to focus on the youth athlete market.

1988: Quaker Oats opens the Gatorade Sports Science Institute (GSSI).

Late 1980s: Pepsi receives licensed manufacturing of Gatorade in some world markets.

1990: Gatorade Light debuts but fails because athletes and non-athletes alike want the real thing.

1993: Iced tea with Lemon Gatorade debuts.

1997: Frost Glacier Freeze, Frost Riptide Rush, and Frost Alpine Snow debut.

1998: Quaker Oats sues Pepsi in Australia for using Gatorade secrets to make their own drink, All Sport. Quaker wins the case.

1999: The Gatorade Energy Bar debuts, with the following flavors: Berry, Chocolate, Chocolate Chip, Peanut Butter, and Peanut Butter & Chocolate Chip.

1999: Fierce Lime, Fierce Melon, Fierce Berry, Fierce Grape, and Midnight Thunder Gatorade flavors debut.

2001: Pepsi wins a bidding war with Coca-Cola and acquires Quaker Oats.

2001: Passion Fruit, Starfruit, and Frost High Tide Gatorade flavors debut.

2002: Strawberry Ice, Lime Ice, Orange Ice, and Frost Cascade Crash flavors debut.

2003: Gatorade introduces Propel, a "fitness water".

2003: Cool Blue, Extremo Tropical Intenso, Extremo Citrico Vibrante, Extremo Mango Electrico, Watermelon Ice, Berry Citrus, and Fierce Strawberry Gatorade flavors debut.

2004: ESPN the Flavor, X-Factor Fruit Punch + Berry, X-Factor Orange + Tropical Fruit, and X-Factor Lemon-lime + Strawberry debut.

2005: Lemonade, Raspberry Lemonade, Strawberry Lemonade, All-Stars Grape, All-Stars Lemon-Lime, All-Stars Berry, Cooler Orange, and Cherry Garcia Gatorade flavors debut.


If you believe any information on to be inaccurate, please let us know. Images: All images published on the site are believed to be in the public domain. To report an image published on our site that is not in the public domain or does not fall under fair use, please send an email to editor (AT)

Copyright © 2007-2008 All rights reserved.