1982: Dietrich Mateschitz gets the idea for Red Bull from a Thai
beverage called Krating Daeng.
1984: Mateschitz gets a local pharmacy to manufacture his Red Bull ingredients.
1987: Red Bull Energy Drink debuts on the Austrian market and becomes an instant success.
1992: Red Bull debuts in its first foreign market, Hungary.
2000: Ross Cooney dies from Sudden Adult Death Syndrome in Limerick, Ireland. The four cans of Red Bull he drank before playing in a basketball game are suspected in the death.
2001: Swedish National Food Administration investigates Red Bull after three Swedish consumers die after drinking Red Bull.
Nov. 15, 2004: Red Bull purchases its own Formula One team, Jaguar, from the Ford Motor Company.
Late 2004: Canada lifts its ban on Red Bull but the version in Canada is the caffeinated version of Thai Krating Daeng and must contain the warning label: "Cautions: Contains caffeine. Not recommended for children, pregnant or breast-feeding women, caffeine sensitive persons or to be mixed with alcohol. Do not consume more than 500 ml per day."
2005: In Canada, the CBC sends three ten-year old girls undercover to see if they can buy Red Bull at a local 7-11 store. They come back with cans of Red Bull.
Sept. 2005: Red Bull purchases another Formula One team, Minardi.
April 6, 2005: Red Bull buys the Austrian football team, SV Austria Salzburg, and changes its name to Red Bull Salzburg.