Twoop > Food & Drink > Energy Drinks

Red Bull Timeline

1982: Dietrich Mateschitz gets the idea for Red Bull from a Thai
beverage called Krating Daeng.

1984: Mateschitz gets a local pharmacy to manufacture his Red Bull ingredients.

1987: Red Bull Energy Drink debuts on the Austrian market and becomes an instant success.

1992: Red Bull debuts in its first foreign market, Hungary.

2000: Ross Cooney dies from Sudden Adult Death Syndrome in Limerick, Ireland. The four cans of Red Bull he drank before playing in a basketball game are suspected in the death.

2001: Swedish National Food Administration investigates Red Bull after three Swedish consumers die after drinking Red Bull.

Nov. 15, 2004: Red Bull purchases its own Formula One team, Jaguar, from the Ford Motor Company.

Late 2004: Canada lifts its ban on Red Bull but the version in Canada is the caffeinated version of Thai Krating Daeng and must contain the warning label: "Cautions: Contains caffeine. Not recommended for children, pregnant or breast-feeding women, caffeine sensitive persons or to be mixed with alcohol. Do not consume more than 500 ml per day."

2005: In Canada, the CBC sends three ten-year old girls undercover to see if they can buy Red Bull at a local 7-11 store. They come back with cans of Red Bull.

Sept. 2005: Red Bull purchases another Formula One team, Minardi.

April 6, 2005: Red Bull buys the Austrian football team, SV Austria Salzburg, and changes its name to Red Bull Salzburg.










gttabloid120x600

If you believe any information on Twoop.com to be inaccurate, please let us know. Images: All images published on the site are believed to be in the public domain. To report an image published on our site that is not in the public domain or does not fall under fair use, please send an email to editor (AT) twoop.com.

Copyright © 2007-2008 Twoop.com. All rights reserved.