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Snapple Timeline

1972: On Long Island, New York, three health food store owners, Leonard Marsh, Hyman Golden, and Arnold Greenberg create an apple soda and name it Snapple.

1973: They begin selling the original Snapple in health clubs, along with other fruit drinks like Passion Supreme, Vitamin Supreme, Apple Crisp, and Cranberry Royale.

1970s: Call themselves The Unadulterated Food Corporation which is later changed to The Snapple Beverage Corporation.

1983: Releases a line of Snapple Sodas and Snapple Seltzers that are later discontinued. The sodas: Cherry Lime Rickey, Creme D'Vanilla, Diet Lemon Lime, French Cherry, Ginger Ale, Jamaican Ginger Beer, Kiwi Peach, Kiwi Strawberry, Passion Supreme, Peach Melba, Raspberry Royal, Strawberry, and Tru Root Beer.

1987: The Snapple ice-tea flavors debut with, or eventually with, flavors like Lemon Tea, Caffeine Free Lemon Tea, Raspberry Tea, Peach Tea, Just Plain Unsweetened, Very Cherry, Lime Green, Mint Tea, and Kiwi Teawi.

1988: Company expands in New England and California.

1989: Snapple fruit cocktails debut with, or eventually with, flavors like, Fruit Punch, Snapple Apple, Snapricot Orange, Cranberry Raspberry, Grapeade, Kiwi Strawberry, Mango Madness, Orangeade, Summer Peach, Raspberry Peach, Go Bananas, What-a-Melon, and Out-red-geous Orange.

1990s: Snapple becomes well known for putting world facts beneath their bottle caps.

1992: Rumors begin to start that Snapple is connected with the Ku Klux Klan and Operation Rescue, even though three of the founders are Jewish.

1993: In commercials, Wendy the Snapple lady debuts as a straight-talking average American spokeswoman. Her real name is Wendy
Kaufman, an real employee of the Snapple Corporation.

1993: Howard Stern becomes a spokesperson.

1994: Sales reach into the tens of millions.

1994: The Snapple Corporation is sold to Quaker Oats for $1.7 billion.

1994: Quaker Oats ends their contract with Howard Stern and Wendy the Snapple lady.

1994: Sales take a strong downturn after Stern and the Snapple Lady are out of the picture.

1997: Quaker Oats sells the Snapple to Triarc for $300 million.

1997: Triarc resigns Howard Stern and Wendy the Snapple lady.

2000: Triarc sells Snapple to Cadbury.

Oct. 2003: The New York school system is low on cash and Snapple comes to the rescue as a sponsor. The deal is the schools get the money they need and in return they get to place Snapple vending machines on school properties throughout the city.

Jan. 2004: As part of the deal with the New York school system, Snapple obtains exclusive rights to sell its drinks on all New York properties. In the end, Snapple gives New York $106 million dollars, with the promise that an additional $60 million will be donated to market and promote New York City.


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