Aug. 28, 1898: The name Pepsi-Cola is first used.

1902: Bradham files an application to the U.S. Patent Office for the Pepsi-Cola trademark name.

1903: "Doc" Bradham moves his operations from his drugstore to a rented warehouse where he sells 7,968 gallons of syrup in just one year.

1903: Bradham advertises his drink as: "Exhilarating, Invigorating, Aids Digestion."

1904: Bradham purchases the Bishop factory in New Bern for $5,000. He moves all bottling and syrup operations to there and sales increase to 19,848 gallons.

1905: Pepsi-Cola has a new logo, the first since it's inception back in 1898.

1906: Pepsi-Cola gets a new logo with the new slogan: "The Original Pure Food Drink."

1906: Pepsi-Cola trademark is registered in Canada.

1907: Expands to a total of forty franchises.

1907: Pepsi-Cola trademark is registered in Mexico.

1908: Becomes one of the first to go from horse-drawn carts to motor vehicles delivery.

1909: Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. He appears in newspaper ads with the slogan: "A bully drink...refreshing, invigorating, a fine bracer before a race."

1909: The theme "Delicious and Healthy" will appear on and off for the next two decades.

1920: Releases a new slogan that appeals to consumers: "Drink Pepsi-Cola. It will satisfy you."

1920: Bradham, thinking sugar prices will go higher, buys large stocks of sugar.

Late 1920: Sugar drops to two cents per pound.

1921: Pepsi-Cola suffers enormous financial losses due to the sugar market collapse. Bradham borrows money and sells assets and additional stock shares.

Late 1921: Only two Pepsi-Cola plants remain open.

1923: Pepsi-Cola goes bankrupt. Craven Holding Corporation buys its assets for $30,000.

1931: Giant candy company Loft, Inc. buys Pepsi-Cola.

1932: Pepsi-Cola trademark is registered in Argentina.

1934: Begins selling twelve ounce bottles for five cents to counter its competitors who are selling six ounces for the same price.

1934: Caleb Bradham, the founder of Pepsi-Cola, dies.

1935: Moves operations to Long Island, New York.

1936: Ninety-four new U.S. franchises are granted.

1938: Pepsi-Cola trademark is registered in the Soviet Union.

1938: Across Canada there are eighty-five Pepsi-Cola bottlers operating under franchise agreements.

1939: The theme "Twice As Much for a Nickel" appears in the cartoon strip Pepsi and Peter. Because of this, consumers become more aware of Pepsi-Cola's value advantage.

1939: Pepsi-Cola elects Walter S. Mack Jr. as its President.

1940: Makes broadcast history with the first advertising jingle "Nickel, Nickel". It eventually is translated into fifty-five languages and even becomes a hit record.

1941: Changes its logo to red, white, and blue in support of America's war effort.

1941: Pepsi-Cola canteen in Times Square, New York, operates throughout World War II. It enables millions of families to record messages to army personnel overseas.

1943: New logo has a "bottle cap" look with the tag line "Bigger Drink, Better Taste."

1948: Introduces product in a can for the first time.

1949: The slogan "Why Take Less When Pepsi's Best?" appears.

1950: Alfred N. Steele becomes President and CEO of Pepsi-Cola. His wife, actress Joan Crawford, plays a big part in promoting Pepsi-Cola.

1950: Pepsi-Cola has no choice but to raise prices to compete. It's new slogan is: "More Bounce to the Ounce".

1953: Because Americans are becoming more weight conscious, "The Light Refreshment" campaign begins.

1954: "The Light Refreshment" becomes "Refreshing Without Filling."

1958: For quite some time it has been known as "the kitchen cola" because of its insistence of being a bargain brand. With hopes of appealing to younger consumers, Pepsi-Cola goes for a facelift image by creating the slogan "Be Sociable, Have a Pepsi." It also changes its straight-sided bottles to the "swirl" type.

1961: Realizing the importance of the post-war generation, it changes it's theme to "Now It's Pepsi, For Those Who Think Young."

1963: "Come Alive! You're in the Pepsi Generation", becomes it's new theme.

1964: Introduces Diet Pepsi.

1964: Acquires the regional brand Mountain Dew.

1966: Diet Pepsi's gets its first independent campaign, "Girlwatchers." The "Girlwatchers" musical theme becomes a Top 40 hit.

1966: Mountain Dew airs for the first time with the catchy tag line, "Ya-hoo, Mountain Dew."

1969: "You've Got a Lot to Live. Pepsi's Got a Lot to Give" becomes their new theme aimed at the Pepsi Generation.

1975: Introduces The Pepsi Challenge which eventually convinces millions that Pepsi is superior.

1976: "Puppies," a 30-second snapshot becomes an instant commercial classic.

1984: Michael Jackson stars in the first two commercials of the new
"Pepsi, The Choice of a New Generation" campaign.

1985: Lionel Ritchie appears in "New Generation" advertising followed by Tina Turner, Gloria Estefan, Joe Montana and Dan Marino.

1987: Pepsi returns to Times Square, New York after a twenty-seven year absence. An impressive 850-square-foot electronic display billboard is introduced that informs everybody that Pepsi is "America's Choice."

1988: Michael Jackson does a four-part "episodic" commercial named "Chase" that is aired during the Grammy Awards.

1990: Joe Montana returns in a commercial that challenges other celebrities to compare their pop to Pepsi.

1994: Adds expiration dates to all products.

1996: Lucasfilm and Pepsi shake hands on a long-term partnership for the Star Wars Trilogy films.

1998: Celebrates its centennial year with a birthday party attended by Ray Charles, Kool and the Gang, and the Rolling Stones. Also attending are President and Mrs. George Bush, Lady Thatcher and Walter Cronkite. Unveils its new look: a three-dimensional symbol for one Pepsi family.

1999: Introduces the animated character "Marfalump," who is Star Wars' biggest fan.

Mar. 31, 1999: Pepsi Bottling Group, Inc. (PBG) becomes a publicly traded company.

2001: Britney Spears joins the Pepsi family and sings her own version of "Joy of Pepsi."

2002: Becomes the National Football League's Official Soft Drink Sponsor.

Mar., 2002: Cindy Crawford introduces the new look for Diet Pepsi.

July 2002: Introduces the new brand Pepsi Blue with the tag line, "It's a Blue Thing."

2004: Introduces new brand Pepsi EDGE, with the same taste but half the sugar, carbs and calories of normal colas.

1886: A Vassar student's cousin sells fudge in Baltimore for 40 cents a pound. This is the first known sale of fudge.

1887: Emelyn Battersby Hartridge, a student at Vassar College, learns of her classmate's cousin and his fudge.

1888: Emelyn Hartridge gets her hands on the fudge recipe and makes 30 pounds of it for the Vassar Senior Auction.

1889: The first fudge shop is opened in Mackinac Island, Michigan. The island eventually becomes famous for its fudge.

1890s: Murdick's Candy Kitchen on Mackinac Island, Michigan wows visitors by making its fudge on marble slabs, giving their fudge a unique taste and turning the fudgemaking process into a show.

1900s: By this time people came up with the idea of undercooking fudge so they could pour it over ice cream. This is how the hot fudge sundae is born.

1906: C.C. Browns, an ice cream parlor in Hollywood, is officially credited with inventing the hot fudge sundae.

1950s: A fudge recipe that uses evaporated milk and requires less cooking is introduced. It is called "Mamie's Fudge" or "White House Fudge" and is rumored to have been invented by Mamie Eisenhower.

1886: The Smirnov factory receives the mark of the official purveyors to the Imperial Russian court.

1910: Piotr Smirnov dies. His son, Vladimir Smirnov, takes over the company.

1917: At the start of the Russian Revolution, the Bolsheviks confiscate the Smirnoff distillery and shut it down. Piotr Smirnov's third son, Vladimir, is imprisoned and sentenced to death. He escapes and flees to Constantinople.

1920: Vladimir Smirnov reopens the factory in Constantinople.

1924: Vladimir Smirnov moves the company to Lwów and changes the name from Smirnov to Smirnoff.

1925: A second distillery is opened in Paris.

1934: During the Great Depression, Vladimir Smirnov sells the company to Russian emigree Rudoplh Kunett. Kunett moves the company to the United States and sells the company to G.F. Heublein & Bro.

1955: G.F. Heublein & Bro. changes its name to Heublein, Inc.

1963: Smirnoff vodka is featured in the first James Bond film, Dr. No, and is featured in most subsequent Bond films.

1990s: A descendant of Piotr Smirnov in Russia begins producing vodka under the name Smirnov and claims it is "The Only Real Smirnov." American Smirnoff sues and wins the sole right to the trademark.

1994: Smirnoff Black is introduced in the United States.

1996: Smirnoff Mule is introduced in the United Kingdom.

1997: Diageo, the company that now owns Smirnoff, is formed by a merger of Guinness and Grandmet.

1999: Smirnoff Ice is introduced.

Late 1990s: Smirnoff introduces flavored vodkas including Raspberry, Mandarin, Green Apple, Raspberry, Cranberry, Raspberry, Citrus, and Vanilla.

Jan. 26, 2005: The New York Times does a blind taste test of 21 high-end vodkas. They throw in the less prestifious Smirnoff "as a bit of mischief." Smirnoff ends up winning the taste test.

1927: This is the year that George Jessel claims to have invented the Bloody Mary in his Palm Beach home. He claims the name happened when his friend Mary spilled some of the concoction on her shirt and she said, "Now, you can call me Bloody Mary, George!"

1934: Petiot moves to the King Cole Bar at the St. Regis in New York. His drink becomes popular with New Yorkers but something is missing. The hotel asks him to change the name to the Red Snapper, but it doesn't catch on and it is again called the Bloody Mary. His patrons encourage him to make the drink spicy, so he adds cayenne pepper, black pepper, Worcestershire sauce, lemon, and a big dash of Tabasco® sauce. The recipe is a hit.

March 30, 1956: George Jessel takes out an ad in Collier's that reads: “I think I invented The Bloody Mary, Red Snapper, Tomato Pickup or Morning Glory. It happened on a Night before a Day and I felt I should take some good, nourishing tomato juice, but what I really wanted was some of your good Smirnoff Vodka. So I mixed them together, the juice for body and the vodka for spirit, and if I wasn't the first ever, I was the happiest ever.”

Aug. 15, 1956: The Bloody Mary is mentioned in Punch magazine: "Those two ... are eating raw steaks and drinking Bloody Marys.”

July 18, 1964: Petiot tells the New Yorker: "I initiated the Bloody Mary of today. George Jessel said he created it, but it was really nothing but vodka and tomato juice when I took it over. I cover the bottom of the shaker with four large dashes of salt, two dashes of black pepper, two dashes of cayenne pepper, and a layer of Worcestershire sauce; I then add a dash of lemon juice and some cracked ice, put in two ounces of vodka and two ounces of thick tomato juice, shake, strain, and pour. We serve a hundred to a hundred and fifty Bloody Marys a day here in the King Cole Room and in the other restaurants and the banquet rooms."

Jan. 8, 1975: Petiot dies in San Francisco.

1976: The McIlhenny Company introduces Tabasco® Bloody Mary Mix.

1870: Edmund McIlhenny receives a patent for his unique pepper sauce formula.

1870s: E.C. Hazard and Company, a grocery wholesaler, introduces the company's pepper sauce to customers in the northeastern United States.

Late 1870s: McIlhenny begins selling his sauce throughout the United States and England.

1888: The pepper used in Tabasco sauce is officially recognized by an American botanist and becomes classified as Capsicum frutescens var. tabasco.

1893: Harvard University's Hasty Pudding Club produces Burlesque Opera of Tabasco. John Avery McIlhenny buys the rights to the production and stages it in New York City.

1898: Lord Horatio Herbert Kitchener and his troops take Tabasco Sauce with them on their invasion of Khartoum, Sudan.

1905: President John Avery McIlhenny signs an affidavit stating that McIlhenny Company is the exclusive lawful user of the Tabasco trademark and is entitled to registration of the mark under the 1905 Trademark Act.

1912: The Louisiana Supreme Court rules against the McIlhenny Company and sets damages at $5,000 for denigrating a competitor’s right to use the word "Tabasco" in its name.

1912: Pharmacologist Wilbur Scoville devises a test to rate the hotness of peppers. Bell peppers rate zero, Tabasco sauce rates between 9,000 to 12,000, and habanero peppers rate 200,000 to 300,000 units.

1918: The Fifth U.S. Circuit Court of Appeals recognizes the company's common law trademark on the word "Tabasco" when applied to a sauce made from chili peppers.

1919: Encouraged by the 1918 ruling, the company sues Ed Bulliard of St. Martinville, Louisiana who was marketing a sauce made from Tabasco peppers under the name "Evangeline Tabasco Sauce."

1920: The federal court in western Louisiana denies damages, finding that Bulliard acted in the good faith belief that he had the right to use the word "Tabasco". However, the judge bars Bulliard from using the word "Tabasco" in the future.

1920s: Fernand Petiot, an American bartender at Harry's New York Bar in Paris gives birth to the Bloody Mary drink when he mixes equal parts tomato juice and vodka.

1932: The British government bans the sale of Tabasco® sauce during the "Buy British" campaign. Members of Parliament protest leading to "The Tabasco Tempest." Because of the outcry, Tabasco sauce is once again permitted to be sold.

1934: Petiot moves to the King Cole Bar at the St.Regis in New York. His drink becomes popular with New Yorkers but something is missing. His patrons encourage him to make the drink spicy, so he adds cayenne pepper, black pepper, Worcestershire sauce, lemon, and a big dash of Tabasco® sauce. The recipe is a hit.

1976: The McIlhenny Company introduces Tabasco® Bloody Mary Mix.

1988: George H.W. Bush hands out personalized bottles of Tabasco® sauce to members of his family at Arnaud's Restaurant in New Orleans after receiving the Republican nomination for President.

1992: President George Bush tells Time magazine: "I love hot sauce. I splash Tabasco all over."

July 4, 1993: President Ned McIlhenny Simmons tells the New Orleans Times-Picayune that the company will not follow the ultra-hot sauce trend because "flavor is our contribution rather than heat."

June 2, 1994: The company introduces an ultra-hot habanero sauce. Vice President Paul McIlhenny tells the Los Angeles Times that the sauce is separate from Tabasco sauce and that the company does "not plan a hotter version of Tabasco. We consider that sacrosanct."

Late 1994: The McIlhenny Company introduces its green jalapeño sauce, registering only 600-1,200 Scoville heat units.

1995: The McIlhenny Company introduces its garlic-flavored sauce, registering a mild 1,200-1,800 Scoville heat units.

1995: Tabasco® Habanero Sauce is introduced, registering 7,000-8,000 Scoville heat units comparies to the 2,500-5,000 of traditional Tabasco Sauce.

2001: An archaeological team from the University of Alabama excavates portions of the original Tabasco factory site on Avery Island, Louisiana. They unearth the earliest known bottles of Tabasco sauce.

Summer 2002: Archaeologists unearth a 130-year-old bottle of Tabasco® sauce at the site of an Old West saloon in the mining town of Virginia City, Nevada.

2002: The company introduces a sauce made from smoked and dried chipotle peppers registering 1,500-2,500 SHU. The sauce, unlike Tabasco® sauce which is meant to be sprinkled lightly, is meant to be poured on food.

1972: A second Starbucks store is opened in Seattle.

Early 1980s: Zev Siegel leaves the company. Jerry Baldwin takes over management of the company and functions as CEO. Gordon Bowker remains involved as a co-owner but other projects take up most of his time, including the launch of his new microbrewery, The Redhook Ale Brewery.

Sept. 1982: Howard Schultz joins the company, taking charge of marketing and overseeing the retail stores.

1984: Starbucks acquires the five stores in San Francisco's Peet's Coffee and Tea chain. During this period, Schultz makes several attempts to convince the original owners to start selling coffee beverages but they prefer to keep the focus on retail coffee products.

April 1984: Starbucks opens its fifth store, the first one in downtown Seattle. Schultz finally convinces the owners to test an espresso bar, making this Starbucks the first to sell coffee beverages. It becomes a huge success.

Late 1984: The Starbucks founders are still resistant to installing espresso bars into other Starbucks locations and Schultz becomes increasingly frustrated. He has visited the espresso bars of Milan, Italy and has a vision of bringing Italian-style espresso bars to America.

Late 1985: Schultz leaves Starbucks and starts the Il Giornale Coffee Company.

Jan. 1986: Schultz raises enough seed money to open several Il Giornale coffee houses. Starbucks founders Baldwin and Bowker support his new endeavor and invest money in the new company.

April 1986: The first Il Giornale store opens.

March 1987: Baldwin and Bowker decide to sell the Starbucks Coffee Company, with Baldwin keeping the Peet's segment of the company.

Aug. 1987: Schultz acquires Starbucks and rebrands all of his Il Giornale coffee houses with the Starbucks name.

1987: Starbucks opens locations in Vancouver, British Columbia and Chicago, Illinois.

1992: Starbucks goes public with its initial public stock offering. At this time it has 165 outlets.

1996: The first Starbucks opens outside of North America in Tokyo, Japan.

Sept. 1997: Starbucks Chairman Howard Schultz publishes a book called Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time.

2000: Starbucks sues San Francisco cartoonist Kieron Dwyer for copyright and trademark infringement after she creates a parody of the company's trademark mermaid logo. The case is eventually settled.

April 2003: Starbucks purchases Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises and turns them all into Starbucks outlets.

May 2003: By this time, Starbucks has more than 6,400 outlets worldwide.

May 17, 2004: Starbucks baristas at the 36th and Madison store in Manhattan organize the first Starbucks barista union. They claim that the starting wage of $7.75 per hour is not a living wage in New York City and that the company does not guarantee a minimum number of hours.

July 22, 2004: The Retail Workers' Union IU/660 files an unfair labor practice suit against Starbucks, alleging the company threatened wage cuts and bribed employees in order to influence the results of the barista's union vote.

Oct. 4, 2004: XM Satellite Radio and Starbucks Coffee Company announce the debut of the Starbucks "Hear Music" channel on XM Radio. The station will feature 24 hour music programming featuring an "ever-changing mix of the best new music and essential recordings from all kinds of genres."

Aug. 2005: After Starbucks prints a quote from Armistead Maupin on its cups as part of their "The Way I See It" promotion, the conservative Christian group Concerned Women for America protests. The quote reads: "My only regret about being gay is that I repressed it for so long. I surrendered my youth to the people I feared when I could have been out there loving someone. Don't make that mistake yourself. Life's too damn short."

Sept. 8, 2005: Starbucks announces plans to donate funds and supplies to the Hurricane Katrina relief effort. Plans include monetary donations over $5 million as well as donations of coffee, water, and tea products.

Oct. 21, 2005: ABC's 20/20 airs the results of an investigation into coffee outlets serving regular coffee when decaf is ordered. One Starbucks outlet is found to be serving decaf loaded with caffeine. A Starbucks spokeswoman says: "in two samples taken by 20/20, the caffeine content was consistent with regular, not decaffeinated, coffee...We believe this error to be an isolated incident and an unfortunate occurrence that we take seriously. We have sent information to our stores to re-emphasize our operating procedures."

c.3000 BC: Thanks to the Gilgamesh Epic, we know that beer is just as important as bread during these times. "...The whore opened her mouth and spoke to Enkidu: 'Eat the bread now, O Enkidu, as it belongs to life. Drink also beer, as it is the custom of the land.'"

c.1728-1686 BC: King Hammurabi decrees a daily beer ration for all ranks. The high priests get five liters per day while the workers gets two liters.

c.1728-1686 BC: King Hammurabi decrees only barley be exchanged for beer. When a female saloonkeeper accepts silver for beer, King Hammurabi has her drowned.

c.1600 BC: Beer is part of one hundred medical remedies, according to Egyptians texts.

c.1600 BC: When an Egyptian man offers a woman a sip of his beer, it means they are married.

c.1600 BC: Flavoring for beer during this time includes balsam, hay, dandelion, mint, wormwood seeds, horehound juice, crab claws, and oyster shells.

c.55 BC: During war campaigns, the Roman legions introduce beer to the rest of Europe.

c.49 BC: After crossing the Rubicon, Caesar toasts his soldiers with beer, commencing the Roman Civil War.

c.23 BC: The Chinese brew what they call "kiu."

500 AD: For the next five hundred years, Europe begins practicing brewing in monasteries and convents.

500 AD: Beer is used for trading, payment and taxing.

800 AD: Germans use barley and wheat in their beer.

1000 AD: A new ingredient, hops, is added to the brewing process.

1200 AD: In Germany, Austria, and England, beer becomes a commercial enterprise. The Germans like their beer cold so it is stored in Alpine caves. The English like it warm and store it in cellars.

1420: Brauerei Beck becomes Germany's first brewing guild.

1491: Christopher Columbus comes across natives making beer from corn and black birch sap.

1493: The Duke of Bayers-Landshu decrees that: "... beer brewers and others not use anything other than malt, hops and water. These same brewers also shall not add anything when serving or otherwise handling beer, upon penalty to body and chattels."

1516: In Germany, the Beer Purity law is established. It says that barley, hops and pure water are the only ingredients to be allowed in the beer brewing process.

1553: Beck's Brewery is founded.

Late 1500s: For breakfast, England's Queen Elizabeth I drinks strong ale.

1587: Sir Walter Raleigh of Virginia is the first to brew beer in the New World. However, his fellow colonists snub his beer and request ale from England.

1591: This is the last recording of the burning of a "brew witch." Brew witches are women who are blamed for any brewery that goes wrong. Many innocent women died this way.

1602: Dr. Alexander Nowell discovers that ale will last longer in corked glass bottles.

1612: The first commercial U.S. brewery opens in New Amsterdam (what is now New York City.)

1620: Because beer supplies are running low, the Pilgrims land at Plymouth Rock.

1674: Harvard College opens its own brewhouse.

1757: George Washington's personal notes reveal his personal recipe "To Make Small Beer."

1786: John Molson founds the Molson brewing company in what later becomes Canada.

1842: In Pilsen, Bohemia, the first golden ale is made.

1860: Ferdinand Carre receives a U.S. patent for the first commercial refrigeration machine.

1860: Eberhard Anheuser, a St. Louis businessman, loans money to a local brewery and later buys the interests of minority creditors.

1864: Heineken is founded when Gerard Adriaan Heineken purchases a brewery in Amsterdam.

1876: The American Budweiser brewing company is founded by Adolphus Busch, son-in-law of Eberhard Anheuser, in St. Louis, Missouri.

1876: Louis Pasteur develops the pasteurizaton process to stabilize beer.

1880: In the USA, there are a little over 2,300 breweries.

1909: During an African safari, Teddy Roosevelt buys 500 gallons of beer.

Jan. 16, 1919: Ratification of the 18th amendment to the US Constitution begins the illegalization of the manufacture, sale and transportation of alcohol.

Jan. 16, 1920: National Prohibition officially takes effect.

1921: August A. Busch, head of Anheuser-Busch, makes a statement to the public regarding Prohibition: "Those who are obeying the law are being ground to pieces by its very operation, while those who are violating the law are reaping unheard-of rewards. Every rule of justice has been reversed."

1928: The anti-Prohibition AAPA (Association Against the Prohibition Amendment) reports that enough hops have been sold during the year to make 20 million barrels of prohibited beer. They contest that the loss in taxes on these sales is a reason to end Prohibition.

1933: The 21st Amendment repeals the 18th Amendment, making alcohol legal again.

1938: Elise Miller John runs Miller Brewing. She is the first woman to ever operate a major brewery.

1964: Metal kegs are introduced in Germany.

July 6, 2005: Heineken buys the Stepan Razin brewery in St. Petersburg, Russia, raising Heineken's Russian market share by 10%.

Oct. 6, 2005: The first gluten-free beer is introduced by Finnish brewery Laitilan. The beer is called Kukko Pils and is the first beer to receive the international gluten-free product trademark.

1984: Mateschitz gets a local pharmacy to manufacture his Red Bull ingredients.

1987: Red Bull Energy Drink debuts on the Austrian market and becomes an instant success.

1992: Red Bull debuts in its first foreign market, Hungary.

2000: Ross Cooney dies from Sudden Adult Death Syndrome in Limerick, Ireland. The four cans of Red Bull he drank before playing in a basketball game are suspected in the death.

2001: Swedish National Food Administration investigates Red Bull after three Swedish consumers die after drinking Red Bull.

Nov. 15, 2004: Red Bull purchases its own Formula One team, Jaguar, from the Ford Motor Company.

Late 2004: Canada lifts its ban on Red Bull but the version in Canada is the caffeinated version of Thai Krating Daeng and must contain the warning label: "Cautions: Contains caffeine. Not recommended for children, pregnant or breast-feeding women, caffeine sensitive persons or to be mixed with alcohol. Do not consume more than 500 ml per day."

2005: In Canada, the CBC sends three ten-year old girls undercover to see if they can buy Red Bull at a local 7-11 store. They come back with cans of Red Bull.

Sept. 2005: Red Bull purchases another Formula One team, Minardi.

April 6, 2005: Red Bull buys the Austrian football team, SV Austria Salzburg, and changes its name to Red Bull Salzburg.

1919: Grigg is working at a manufacturing company while he invents his first drink, Whistle.

1920: C.L. Grigg founds the Howdy Company in St. Louis, Missouri and begins selling the Howdy Orange Drink.

Oct. 1929: Just weeks before the U.S. Stock Market Crash, Grigg introduces Bib-Label Lithiated Lemon-Lime Soda. It contains lithium citrate (hence the word "lithiated") which happens to be a new health fad at the time. One doctor gives a testimonial about the new drink, saying that it gives "an abundance of energy, enthusiasm, a clear complexion, lustrous hair, and shining eyes."

1930s: The name Bib-Label Lithiated Lemon-Lime Soda is shortened to 7Up Lithiated Lemon-Lime.

1936: Grigg chanes the company name from The Howdy Company to The Seven-Up Company. The soda's name is changed to 7Up or Seven Up. The new slogan is "You Like It, It Likes You".

Late 1940s: 7UP is the third best-selling soft drink in the world.

1950: Lithium is removed from 7Up.

1957: 7Up begins advertising on TV.

1961: The Coca-Cola Company introduces Sprite to compete with 7Up.

1963: Releases a diet version, called Like.

1967: Begins marketing 7Up as "The Uncola" because it does not contain caffeine like other colas. The marketing campaign causes sales of 7Up to soar.

1970: Sugar-Free 7Up is introduced.

1975: Is the first company to market its soda in one liter bottles. Markets them with the slogan, "Follow the liter."

June 1978: The Philip Morris Company acquires The Seven Up Company.

1979: Sugar-Free 7Up is renamed Diet 7Up.

1986: Philip Morris sells the domestic operations of The Seven-Up Company to a private investment group and the company merges with the Dr Pepper Company.

1987: Cherry 7Up and Diet Cherry 7Up debut on the market.

1987: The mascot Spot is born, inspired by the red dot in the soda's logo.

1995: Cadbury Schweppes, now the third largest soft drink company in the world, buys out the Dr Pepper/7 Up company.

July 1996: The company changes its name to Dr Pepper/Seven Up, Inc. Later that year, they adopt the new slogan, "7 UP. It's An Up Thing."

1999: An advertising campaign featuring Orlando Jones debuts with the slogan, "Make 7 UP Yours".

2002: The successful "Make 7 UP Yours" campaign continues with comedian Godfrey as the bumbling spokesperson.

2002: dnL is introducted. It is the 7Up name reversed. The product, which contains caffeine and is green in color, is meant to compete with Mountain Dew.

2004: 7Up Plus is introduced. It contains calcium, vitamin C, real fruit juice and the artificial sweetener, Splenda.

Aug. 29, 2005: Ads for 7Up Plus begin airing, featuring Desperate Housewives stars Marcia Cross and Nicolette Sheridan. The ad spot, called "Supermarket Showdown," features the women trying to one-up each other as they load large quantities of 7Up Plus into their shopping carts.

Late 1880s: Morrison, the owner of the store Alderton works at, comes up with the name Dr. Pepper, naming it after a friend of his, Dr. Charles Pepper. At this time, Dr. Pepper has a period.

1891: Unable to keep up with consumer demand, Alderton and Morrison are open to suggestions. In comes in Robert S. Lazenby, owner of the The Circle "A" Ginger Ale Company. He likes what he sees, and after Alderton decides not pursue a career in the soft drink business, Morrison and Lazenby form the Artesian Mfg. & Bottling Company, later becoming The Dr. Pepper Company.

1904: 20 million people attend the World's Fair Exposition, in St. Louis and are treated not only hamburger and hot dog buns and ice cream cones, they are introduced to Dr. Pepper.

1910 - 1914: These slogans appear: "King of Beverages" and "Old Doc."

1920s - 1930s: It's trademark character is a cartoon country doctor with a monocle and top hat.

1950s: The slogan "The friendly Pepper-Upper" appears.

Late 1950s: The period is taken out of Dr Pepper.

1960s: A common slogan appears, "The most misunderstood soft drink."

1970s: It becomes "The most original soft drink ever in the whole wide world."

1977: The "Be a Pepper" campaign begins.

1986: 7UP and Dr. Pepper merge into one company.

May 11, 1991: The Dr Pepper Museum opens to the public.

1995: Cadbury Schweppes, buys out the Dr Pepper/7 UP company.

2000: On its 105th Anniversary can the initials IMK appear within a heart in memory of Mark Kloster's late grandmother, Iona Kloster.

1946: The Hartman brothers add a label to the bottle, featuring a drawing of a hillbilly with a gun and the inscription, misspelled by the artist: "by BARNEY and OLLIE." They take the bottle to a convention in Gatlinburg, Tennessee where they are assured by friends that their product, nothing more than a joke, could turn them a tidy profit. On the way back from the convention the brothers meet Charlie Gordon, of Tri-City Beverage, who is interested in the brothers' drink.

Nov. 12, 1948: The Hartman brothers trademark their label.

1949: Barney Hartman dies.

1950s: During this period, the label on the bottle has its makers' signatures beneath the name Mountain Dew. The gun-happy hillbilly, newly nicknamed Gran' Pappy, becomes the Mountain Dew mascot.

1951: Ally orders green bottles of the first ACL Mountain Dew. The green bottle, in white paint, has a revenuer running from an outhouse as a hillbilly shoots at him. Beneath the Mountain Dew logo, the bottle also reads: "by Barney and Alley." When the bottles arrive they are stashed in a warehouse.

1954: Charles Gordon decides that Tri-City Beverage needs to expand its soft drink choices and contacts Ally Hartman who agrees to sell its first Mountain Dew franchise to Tri-City Beverage.

1955: Mountain Dew becomes available commercially. The very first ACL Mountain Dew bottle reads: "by Charlie - Jim and Bill" (Charlie Gordon, Jim Archer and Bill Kibler)

1955: Hartman Beverage pulls out the bottles stashed in the warehouse back in '51 and begins commercially selling ACL Mountain Dew.

1955: Brothers Richard and Dick, along with Herman and Dean Minges, work out a deal with Ally and begin bottling Mountain Dew at their Fayetteville, NC Pepsi plant. These bottles usually have "by Dean and Dick" beneath the Mountain Dew logo. At this time, Pepsi takes notice of Mountain Dew's potential.

1957: Herman leaves the Fayetteville Pepsi Plant and opens a new one with his dad in Lumberton, NC. They put out their own Mountain Dew bottle with the "by Herman and LL" signature.

Aug. 1957: The Tip Corporation is sold to Ally and four other men, Bill Jones (its current President), RB Minges, Herman Minges and Wythe Hull.

Nov. 30, 1957: Ally Hartman sells the Mountain Dew brand to the Tip Corporation.

1959: Bill Bridgforth becomes plant manager of Tri-City Beverage in Johnson City, Tennessee. He works with Bill Jones to come up with a new flavor they call Tri-City Lemonade.

1960: Bridgforth transfers his Tri-City Lemonade flavor into the Mountain Dew bottles, replacing its 7-up flavor.

1962: Herman Minges transfers the Tri-City Lemonade flavor into the Mountain Dew bottles in hopes of competing against the local brand, SunDrop Cola.

May 29, 1962: Tip Corporation grants its first to the Pepsi-Cola Bottling in Kinston, NC.

Sept. 2, 1964: Pepsi purchases the Tip Corporation, including the rights to Mountain Dew. Up to this point, at least 174 differently named bottles have appeared. This all comes to an end when Pepsi doesn't allow any more names on the label.

1965: Pepsi unveils its "Yahoo Mountain Dew...It'll tickle your innards" campaign. Gran' Pappy the hillbilly stars as its spokesperson, along with his yokel kin.

1970s: Gran' Pappy's popularity goes down and Mountain Dew gets a new image with a wavy logo.

1988: Diet Drew is released.

1993: The "Do the Dew" campaign begins with the Dew Dudes starring in the commercials.

1995: Mountain Dew sponsors the first X-Games.

2001: Mountain Dew Code: Red debuts, as a mixture of classic Dew with "a rush of cherry flavor."

Summer 2003: Mountain Dew LiveWire debuts, a mixture of orange and Dew.

2004: Mountain Dew: Baja Blast debuts only at Taco Bell, with a lime-flavor.

2004: Pitch Black debuts, a Halloween Dew, of dark purple and grape-flavor.

1973: They begin selling the original Snapple in health clubs, along with other fruit drinks like Passion Supreme, Vitamin Supreme, Apple Crisp, and Cranberry Royale.

1970s: Call themselves The Unadulterated Food Corporation which is later changed to The Snapple Beverage Corporation.

1983: Releases a line of Snapple Sodas and Snapple Seltzers that are later discontinued. The sodas: Cherry Lime Rickey, Creme D'Vanilla, Diet Lemon Lime, French Cherry, Ginger Ale, Jamaican Ginger Beer, Kiwi Peach, Kiwi Strawberry, Passion Supreme, Peach Melba, Raspberry Royal, Strawberry, and Tru Root Beer.

1987: The Snapple ice-tea flavors debut with, or eventually with, flavors like Lemon Tea, Caffeine Free Lemon Tea, Raspberry Tea, Peach Tea, Just Plain Unsweetened, Very Cherry, Lime Green, Mint Tea, and Kiwi Teawi.

1988: Company expands in New England and California.

1989: Snapple fruit cocktails debut with, or eventually with, flavors like, Fruit Punch, Snapple Apple, Snapricot Orange, Cranberry Raspberry, Grapeade, Kiwi Strawberry, Mango Madness, Orangeade, Summer Peach, Raspberry Peach, Go Bananas, What-a-Melon, and Out-red-geous Orange.

1990s: Snapple becomes well known for putting world facts beneath their bottle caps.

1992: Rumors begin to start that Snapple is connected with the Ku Klux Klan and Operation Rescue, even though three of the founders are Jewish.

1993: In commercials, Wendy the Snapple lady debuts as a straight-talking average American spokeswoman. Her real name is Wendy
Kaufman, an real employee of the Snapple Corporation.

1993: Howard Stern becomes a spokesperson.

1994: Sales reach into the tens of millions.

1994: The Snapple Corporation is sold to Quaker Oats for $1.7 billion.

1994: Quaker Oats ends their contract with Howard Stern and Wendy the Snapple lady.

1994: Sales take a strong downturn after Stern and the Snapple Lady are out of the picture.

1997: Quaker Oats sells the Snapple to Triarc for $300 million.

1997: Triarc resigns Howard Stern and Wendy the Snapple lady.

2000: Triarc sells Snapple to Cadbury.

Oct. 2003: The New York school system is low on cash and Snapple comes to the rescue as a sponsor. The deal is the schools get the money they need and in return they get to place Snapple vending machines on school properties throughout the city.

Jan. 2004: As part of the deal with the New York school system, Snapple obtains exclusive rights to sell its drinks on all New York properties. In the end, Snapple gives New York $106 million dollars, with the promise that an additional $60 million will be donated to market and promote New York City.

1966/1967: Dr. Cade comes to an agreement with Stokely-Van Camp, Inc. (S-VC) to produce the already patented product.

1967: The Gaters begin to officially drink Gatorade. They beat Georgia Tech for their first Orange Bowl title. The Tech coach is asked why his team lost: "We didn't have Gatorade. That made the difference."

1967: At this time, the only flavor is yellow Lemon-Lime.

1968: Sports Illustrated writes: "Famous athletic teams rave over a cloudy, lime-green liquid with some strange attributes and an unfamiliar taste."

1969: The Kansas City Chiefs begin to drink Gatorade, which they attribute to their Super Bowl title of that year.

1970s: Elvis Presley drinks Gatorade on stage, taking a sip between songs and saying, "This is Gatorade -- in case you want to aid your gator."

1973: S-VC and Dr. Cade settle a lawsuit with the University of Florida. The university claims they own the rights to the Gatorade formula. From that day on, the University receives well over $80 million in royalties.

1983: Quaker Oats wins the bidding war with rival Pillsbury, and buys S-VC.

1983: Fruit Punch Gatorade debuts.

1985: The Gatorade crew begin to focus on the youth athlete market.

1988: Quaker Oats opens the Gatorade Sports Science Institute (GSSI).

Late 1980s: Pepsi receives licensed manufacturing of Gatorade in some world markets.

1990: Gatorade Light debuts but fails because athletes and non-athletes alike want the real thing.

1993: Iced tea with Lemon Gatorade debuts.

1997: Frost Glacier Freeze, Frost Riptide Rush, and Frost Alpine Snow debut.

1998: Quaker Oats sues Pepsi in Australia for using Gatorade secrets to make their own drink, All Sport. Quaker wins the case.

1999: The Gatorade Energy Bar debuts, with the following flavors: Berry, Chocolate, Chocolate Chip, Peanut Butter, and Peanut Butter & Chocolate Chip.

1999: Fierce Lime, Fierce Melon, Fierce Berry, Fierce Grape, and Midnight Thunder Gatorade flavors debut.

2001: Pepsi wins a bidding war with Coca-Cola and acquires Quaker Oats.

2001: Passion Fruit, Starfruit, and Frost High Tide Gatorade flavors debut.

2002: Strawberry Ice, Lime Ice, Orange Ice, and Frost Cascade Crash flavors debut.

2003: Gatorade introduces Propel, a "fitness water".

2003: Cool Blue, Extremo Tropical Intenso, Extremo Citrico Vibrante, Extremo Mango Electrico, Watermelon Ice, Berry Citrus, and Fierce Strawberry Gatorade flavors debut.

2004: ESPN the Flavor, X-Factor Fruit Punch + Berry, X-Factor Orange + Tropical Fruit, and X-Factor Lemon-lime + Strawberry debut.

2005: Lemonade, Raspberry Lemonade, Strawberry Lemonade, All-Stars Grape, All-Stars Lemon-Lime, All-Stars Berry, Cooler Orange, and Cherry Garcia Gatorade flavors debut.