gatorade

Gatorade

Posted on January 14, 2015

Almost everyone has heard of Gatorade and most people have tried it. How much do you know about its history? Here’s our Gatorade timeline.

1966
At the University of Florida, Dr. Robert Cade and Dr. Dana Shires create Gatorade for the university’s football team, the Gaters.

1966/1967
Dr. Cade comes to an agreement with Stokely-Van Camp, Inc. (S-VC) to produce the already patented product.

1967
The Gaters begin to officially drink Gatorade. They beat Georgia Tech for their first Orange Bowl title. The Tech coach is asked why his team lost: “We didn’t have Gatorade. That made the difference.”

1967
At this time, the only flavor is yellow Lemon-Lime.

1968
Sports Illustrated writes: “Famous athletic teams rave over a cloudy, lime-green liquid with some strange attributes and an unfamiliar taste.”

1969
The Kansas City Chiefs begin to drink Gatorade, which they attribute to their Super Bowl title of that year.

1970s
Elvis Presley drinks Gatorade on stage, taking a sip between songs and saying, “This is Gatorade — in case you want to aid your gator.”

1973
S-VC and Dr. Cade settle a lawsuit with the University of Florida. The university claims they own the rights to the Gatorade formula. From that day on, the University receives well over $80 million in royalties.

1983
Quaker Oats wins the bidding war with rival Pillsbury, and buys S-VC.

1983
Fruit Punch Gatorade debuts.

1985
The Gatorade crew begin to focus on the youth athlete market.

1988
Quaker Oats opens the Gatorade Sports Science Institute (GSSI).

Late 1980s
Pepsi receives licensed manufacturing of Gatorade in some world markets.

1990
Gatorade Light debuts but fails because athletes and non-athletes alike want the real thing.

1993
Iced tea with Lemon Gatorade debuts.

1997
Frost Glacier Freeze, Frost Riptide Rush, and Frost Alpine Snow debut.

1998
Quaker Oats sues Pepsi in Australia for using Gatorade secrets to make their own drink, All Sport. Quaker wins the case.

1999
The Gatorade Energy Bar debuts, with the following flavors: Berry, Chocolate, Chocolate Chip, Peanut Butter, and Peanut Butter & Chocolate Chip.

1999
Fierce Lime, Fierce Melon, Fierce Berry, Fierce Grape, and Midnight Thunder Gatorade flavors debut.

2001
Pepsi wins a bidding war with Coca-Cola and acquires Quaker Oats.

2001
Passion Fruit, Starfruit, and Frost High Tide Gatorade flavors debut.

2002
Strawberry Ice, Lime Ice, Orange Ice, and Frost Cascade Crash flavors debut.

2003
Gatorade introduces Propel, a “fitness water”.

2003
Cool Blue, Extremo Tropical Intenso, Extremo Citrico Vibrante, Extremo Mango Electrico, Watermelon Ice, Berry Citrus, and Fierce Strawberry Gatorade flavors debut.

2004
ESPN the Flavor, X-Factor Fruit Punch + Berry, X-Factor Orange + Tropical Fruit, and X-Factor Lemon-lime + Strawberry debut.

2005
Lemonade, Raspberry Lemonade, Strawberry Lemonade, All-Stars Grape, All-Stars Lemon-Lime, All-Stars Berry, Cooler Orange, and Cherry Garcia Gatorade flavors debut.

2006
Gatorage Ice is re-branded as Gatorade Rain.

2007
A low-calorie Gatorade line is introduced, called G2.

March 2008
Gatorage Tiger debuts as part of a sponsorship deal with Tiger Woods. It is available in Red Drive, Cool Fusion, and Quiet Storm flavors. It contains 25% more electrolytes than Gatorade Thirst Quencher.

2009
Gatorade Tiger is rebranded as Focus. The amino acid theanine is added to help with mental focus.

2011
Gatorade stops using high fructose corn syrup and switches back to a sucrose-dextrose mixture, which they used before they switched to high fructose corn syrup in the 1990s.

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