pepsi sign

Pepsi

Posted on January 11, 2015

1898
Pharmacist Caleb Bradham from New Bern, North Carolina changes the name of his carbonated soft drink from Brad’s Drink to Pepsi-Cola. The name comes from the two main ingredients pepsin and kola nuts.

Aug. 28, 1898
The name Pepsi-Cola is first used.

1902
Bradham files an application to the U.S. Patent Office for the Pepsi-Cola trademark name.

1903
“Doc” Bradham moves his operations from his drugstore to a rented warehouse where he sells 7,968 gallons of syrup in just one year.

1903
Bradham advertises his drink as: “Exhilarating, Invigorating, Aids Digestion.”

1904
Bradham purchases the Bishop factory in New Bern for $5,000. He moves all bottling and syrup operations to there and sales increase to 19,848 gallons.

1905
Pepsi-Cola has a new logo, the first since it’s inception back in 1898.

1906
Pepsi-Cola gets a new logo with the new slogan: “The Original Pure Food Drink.”

1906
Pepsi-Cola trademark is registered in Canada.

1907
Expands to a total of forty franchises.

1907
Pepsi-Cola trademark is registered in Mexico.

1908
Becomes one of the first to go from horse-drawn carts to motor vehicles delivery.

1909
Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. He appears in newspaper ads with the slogan: “A bully drink…refreshing, invigorating, a fine bracer before a race.”

1909
The theme “Delicious and Healthy” will appear on and off for the next two decades.

1920
Releases a new slogan that appeals to consumers: “Drink Pepsi-Cola. It will satisfy you.”

1920
Bradham, thinking sugar prices will go higher, buys large stocks of sugar.

Late 1920
Sugar drops to two cents per pound.

1921
Pepsi-Cola suffers enormous financial losses due to the sugar market collapse. Bradham borrows money and sells assets and additional stock shares.

Late 1921
Only two Pepsi-Cola plants remain open.

1923
Pepsi-Cola goes bankrupt. Craven Holding Corporation buys its assets for $30,000.

1931
Giant candy company Loft, Inc. buys Pepsi-Cola.

1932
Pepsi-Cola trademark is registered in Argentina.

1934
Begins selling twelve ounce bottles for five cents to counter its competitors who are selling six ounces for the same price.

1934
Caleb Bradham, the founder of Pepsi-Cola, dies.

1935
Moves operations to Long Island, New York.

1936
Ninety-four new U.S. franchises are granted.

1938
Pepsi-Cola trademark is registered in the Soviet Union.

1938
Across Canada there are eighty-five Pepsi-Cola bottlers operating under franchise agreements.

1939
The theme “Twice As Much for a Nickel” appears in the cartoon strip Pepsi and Peter. Because of this, consumers become more aware of Pepsi-Cola’s value advantage.

1939
Pepsi-Cola elects Walter S. Mack Jr. as its President.

1940
Makes broadcast history with the first advertising jingle “Nickel, Nickel”. It eventually is translated into fifty-five languages and even becomes a hit record.

1941
Changes its logo to red, white, and blue in support of America’s war effort.

1941
Pepsi-Cola canteen in Times Square, New York, operates throughout World War II. It enables millions of families to record messages to army personnel overseas.

1943
New logo has a “bottle cap” look with the tag line “Bigger Drink, Better Taste.”

1948
Introduces product in a can for the first time.

1949
The slogan “Why Take Less When Pepsi’s Best?” appears.

1950
Alfred N. Steele becomes President and CEO of Pepsi-Cola. His wife, actress Joan Crawford, plays a big part in promoting Pepsi-Cola.

1950
Pepsi-Cola has no choice but to raise prices to compete. It’s new slogan is: “More Bounce to the Ounce”.

1953
Because Americans are becoming more weight conscious, “The Light Refreshment” campaign begins.

1954
“The Light Refreshment” becomes “Refreshing Without Filling.”

1958
For quite some time it has been known as “the kitchen cola” because of its insistence of being a bargain brand. With hopes of appealing to younger consumers, Pepsi-Cola goes for a facelift image by creating the slogan “Be Sociable, Have a Pepsi.” It also changes its straight-sided bottles to the “swirl” type.

1961
Realizing the importance of the post-war generation, it changes it’s theme to “Now It’s Pepsi, For Those Who Think Young.”

1963
“Come Alive! You’re in the Pepsi Generation”, becomes it’s new theme.

1964
Introduces Diet Pepsi.

1964
Acquires the regional brand Mountain Dew.

1966
Diet Pepsi’s gets its first independent campaign, “Girlwatchers.” The “Girlwatchers” musical theme becomes a Top 40 hit.

1966
Mountain Dew airs for the first time with the catchy tag line, “Ya-hoo, Mountain Dew.”

1969
“You’ve Got a Lot to Live. Pepsi’s Got a Lot to Give” becomes their new theme aimed at the Pepsi Generation.

1975
Introduces The Pepsi Challenge which eventually convinces millions that Pepsi is superior.

1976
“Puppies,” a 30-second snapshot becomes an instant commercial classic.

1984
Michael Jackson stars in the first two commercials of the new
“Pepsi, The Choice of a New Generation” campaign.

1985
Lionel Ritchie appears in “New Generation” advertising followed by Tina Turner, Gloria Estefan, Joe Montana and Dan Marino.

1987
Pepsi returns to Times Square, New York after a twenty-seven year absence. An impressive 850-square-foot electronic display billboard is introduced that informs everybody that Pepsi is “America’s Choice.”

1988
Michael Jackson does a four-part “episodic” commercial named “Chase” that is aired during the Grammy Awards.

1990
Joe Montana returns in a commercial that challenges other celebrities to compare their pop to Pepsi.

1994
Adds expiration dates to all products.

1996
Lucasfilm and Pepsi shake hands on a long-term partnership for the Star Wars Trilogy films.

1998
Celebrates its centennial year with a birthday party attended by Ray Charles, Kool and the Gang, and the Rolling Stones. Also attending are President and Mrs. George Bush, Lady Thatcher and Walter Cronkite. Unveils its new look: a three-dimensional symbol for one Pepsi family.

1999
Introduces the animated character “Marfalump,” who is Star Wars’ biggest fan.

March 31, 1999
Pepsi Bottling Group, Inc. (PBG) becomes a publicly traded company.

2001
Britney Spears joins the Pepsi family and sings her own version of “Joy of Pepsi.”

2002
Becomes the National Football League’s Official Soft Drink Sponsor.

March 2002
Cindy Crawford introduces the new look for Diet Pepsi.

July 2002
Introduces the new brand Pepsi Blue with the tag line, “It’s a Blue Thing.”

2004
Introduces new brand Pepsi EDGE, with the same taste but half the sugar, carbs and calories of normal colas.

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